Not a lot of new endurance products can say they've weathered their first year as a new entrant into a seemingly small but growing market. Dedicated Athlete's EP-NO was the supplement of choice for a majority of professional cyclists towards the close of 2006 according to John Gamble, founder and CEO of Dedicated Athlete.
Gamble, a biochemist and cycling coach, spent five years developing a natural nutrition product with superior ingredient that would provide endurance athletes exceptional absorbability and safe performance benefits. In September, the EP-NO product received an endorsement from Jonathan Vaughters as a staple training tool for Team Slipstream p/b Chipotle Professional Cycling Team.
“2006 was the first season where we did a full schedule in Europe. A schedule of that intensity grinds on everybody. Obviously we’ve seen, in the past, guys start to flirt with anemia, and definitely red cell counts and iron counts lower. The greatest thing about EP-NO is that it’s an organic iron and not just a chemical extraction iron. It absorbs so much better into the body,” said Vaughters, an acclaimed climber as a professional and winner of Stage 5 in the 2001 Tour de France, who is currently the Directeur Sportif/general manager of Team Slipstream presented by Chipotle. Team Slipstream is one of several professional teams using EP-NO..... Click here to read the full press release
The company is set to launch one of their newest products later this month. Rapid Recharge, recovery in a jug, will go head to head with Ultragen manufactured and marketed by First Endurance. Dedicated Athlete also touts a Multi-Vitamin designed specifically for endurance athletes and the like.
EP-NO and the full line of Dedicated Athlete products can be purchased on-line at www.ProLineSportsNutrition.com
We hope to see a lot more from Dedicated Athlete in 2007
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